1. Brand Overview
Nude Project is an Australian-based streetwear brand launched in 2013 by founder Joel Asiasiga. The label has quickly gained international recognition for its clean, minimalist approach to contemporary urban fashion. Nude Project focuses on creating versatile, quality basics that emphasize subtlety and refined design — appealing to modern consumers who value simplicity without sacrificing style.
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2. Style & Aesthetic
The aesthetic of Nude Project revolves around minimalism and clean lines. Unlike louder streetwear brands that focus on heavy branding or graphics, Nude Project leans into:
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Neutral and muted color palettes (think black, white, beige, olive, and grey)
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Sleek, streamlined silhouettes
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Subtle branding, often tone-on-tone or small logos
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Focus on premium fabric quality and fit
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Timeless designs that easily integrate into any wardrobe
This minimalist approach positions Nude Project at the intersection of streetwear and contemporary fashion.
3. Key Products
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T-Shirts & Long Sleeves: The foundation of their collection; crafted from premium cotton, designed for comfort and fit.
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Hoodies & Sweatshirts: Clean designs, often with small, embroidered logos or discreet branding.
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Pants & Shorts: From tapered joggers to tailored shorts, focusing on versatile everyday wear.
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Outerwear: Lightweight jackets and overshirts that maintain the brand’s clean aesthetic.
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Accessories: Caps, beanies, and other minimalistic streetwear essentials.
4. Quality & Materials
Nude Project emphasizes high-quality materials and craftsmanship. They typically use:
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Heavyweight cottons for durability and comfort
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Soft fleece lining in hoodies and sweatshirts
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Fabric blends that balance stretch and breathability
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Quality stitching and construction ensuring longevity
Their products are designed to feel premium while maintaining a comfortable fit.
5. Cultural Impact
While relatively young, Nude Project has carved out a niche in the streetwear market by appealing to fans of understated fashion. It has become a favorite among:
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Minimalist fashion enthusiasts
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Urban creatives and influencers
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People who appreciate quality basics with a modern twist
The brand’s focus on timelessness over trends has garnered a loyal global following, particularly in Australia, Asia, Europe, and North America.
6. Collaborations
Nude Project occasionally collaborates with other brands and artists that align with its minimalist and quality-focused ethos. While not as prolific as some streetwear giants, these collaborations tend to emphasize elevated design and exclusivity.
7. Pricing & Availability
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Price Range:
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T-shirts: $50 – $80
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Hoodies and sweatshirts: $100 – $160
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Outerwear and pants: $120 – $250
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Availability:
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Sold through Nude Project’s own online store
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Selected boutiques and streetwear retailers worldwide
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Popular on global platforms specializing in contemporary menswear
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8. Brand Identity
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Core Values: Minimalism, quality, versatility, and authenticity
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Visual Identity: Simple, modern logo often placed subtly on garments
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Target Audience: Style-conscious individuals who prefer clean, functional clothing without flashy branding
Conclusion
Nude Project offers a fresh take on streetwear by focusing on minimalism, quality, and timeless design. For those who want to embrace street style without the noise of loud graphics or logos, Nude Project provides a sleek and sophisticated option that fits effortlessly into a modern wardrobe.
