Born x Raised Clothing A Celebration of Culture and Community

Born x Raised is more than just a streetwear brand—it’s a cultural bornxraisedclothing.com phenomenon that embodies the spirit of Los Angeles. With its distinct designs, deeply personal narratives, and authentic connection to its roots, the brand has become a staple in the world of fashion and urban culture. Founded by Spanto (Chris Printup) and his partner 2Tone in 2013, Born x Raised has carved a niche in the streetwear market by focusing on themes of identity, resilience, and community. This article explores the history, philosophy, and impact of Born x Raised clothing on fashion and culture.

The Origins of Born x Raised

The story of Born x Raised begins with Spanto, a Los Angeles native who grew up amidst the cultural and social complexities of the city. The brand was born out of a desire to honor and preserve the disappearing cultural landscape of his hometown. Spanto’s experiences with gentrification, loss, and personal hardships shaped the ethos of Born x Raised.

After a cancer diagnosis in 2013, Spanto channeled his energy into creating something meaningful. Partnering with 2Tone, the duo set out to build a brand that would represent the authentic voice of Los Angeles and stand as a testament to its rich heritage. The name “Born x Raised” itself reflects a commitment to celebrating one’s roots and staying grounded in one’s identity.

Aesthetic and Design Philosophy

Born x Raised is known for its bold designs that incorporate traditional lettering, striking graphics, and symbolic imagery. The brand often uses Old English fonts, a nod to Los Angeles’ Chicano culture, alongside messages that reflect loyalty, pride, and resistance.

The designs are unapologetically raw, often addressing themes of gentrification and cultural erasure. T-shirts, hoodies, and caps feature slogans that evoke a sense of belonging, such as “On the Turf” or “City of Angels.” Each piece tells a story, bridging the gap between streetwear and social commentary.

Connection to Los Angeles

At its core, Born x Raised is a love letter to Los Angeles. The brand draws inspiration from the city’s rich history, vibrant communities, and diverse cultures. By embracing elements of Chicano art, skate culture, and hip-hop, the brand creates a tapestry that reflects the city’s dynamic spirit.

Born x Raised frequently collaborates with local artists, photographers, and musicians, ensuring that its work remains deeply rooted in the community. This collaborative approach not only enhances the brand’s authenticity but also provides a platform for underrepresented voices.

Cultural Impact

Born x Raised has made a significant impact on streetwear culture by bringing attention to issues like gentrification and cultural displacement. The brand’s narrative resonates with people who have experienced similar struggles, creating a loyal following worldwide.

The brand also uses its platform to give back to the community. From hosting events in Los Angeles neighborhoods to supporting local organizations, Born x Raised prioritizes fostering a sense of unity and empowerment.

Their annual “Sadie Hawkins” event, for instance, brings together the community to celebrate the brand’s anniversary with music, art, and camaraderie. This commitment to community engagement sets Born x Raised apart from other streetwear brands that prioritize profit over people.

Collaborations and Milestones

One of the key factors in Born x Raised’s success is its strategic collaborations with high-profile brands and influencers. These collaborations have expanded its reach while staying true to its core values.

Notable Collaborations

• Nike: In 2022, Born x Raised collaborated with Nike to create a special edition Dunk sneaker. The shoe featured the brand’s signature Old English font and references to Los Angeles culture, solidifying its place in the global streetwear scene.
• Converse: Another collaboration saw the iconic Chuck Taylor reimagined with Born x Raised’s unique design sensibilities.
• Professional Sports: The brand has partnered with teams like the Los Angeles Lakers, creating exclusive merchandise that celebrates the city’s sports culture.

These partnerships have not only brought Born x Raised to a wider audience but have also allowed the brand to showcase its distinctive style on a global stage.

Celebrities and the Spotlight

Born x Raised has garnered attention from celebrities and influencers who resonate with its message. Figures like Kendrick Lamar, YG, and A$AP Rocky have been spotted wearing the brand, further elevating its status in the fashion world.

Despite its growing popularity, Born x Raised remains committed to its roots, often emphasizing that the brand is for the people of Los Angeles and those who identify with its message of cultural preservation.

Challenges and Resilience

The journey of Born x Raised has not been without challenges. Spanto’s personal health battles and the realities of running an independent brand in a competitive industry have tested the founders’ resilience.

However, these struggles have only strengthened the brand’s identity. Each collection serves as a testament to perseverance, turning adversity into creativity. Born x Raised stands as a beacon of hope and pride for its community, showing that success can come from staying true to one’s values.

Why Born x Raised Matters

In a world where many fashion brands are driven by fleeting trends, Born x Raised stands out for its authenticity and purpose. It is not just about selling clothes—it’s about telling stories, preserving culture, and building connections.

The brand’s impact extends beyond fashion, influencing art, music, and community activism. Born x Raised has become a symbol of resistance against cultural erasure, reminding people of the importance of staying true to their roots.

Looking to the Future

As Born x Raised continues to grow, its mission remains clear: to celebrate and protect the cultural fabric of Los Angeles. Future collaborations, expanded collections, and increased community engagement promise to take the brand to new heights while staying grounded in its origins.

Born x Raised’s journey serves as an inspiration for other independent brands, proving that success comes from authenticity, resilience, and a deep connection to one’s community.

Conclusion

Born x Raised is more than just a clothing brand—it’s a cultural movement. By honoring its Los Angeles roots and addressing important social issues, the brand has become a voice for the voiceless and a symbol of pride for many.