The way we communicate and consume information has been changing. First, the stories were told verbally then our language evolved and we shifted to writing and communication shifted from small scale to large scale. And, now everything is done digitally and we are moving towards controlling and commanding our gadgets through our voice. Though, why does it matter? Because, how people get what they want can be as crucial and sometimes more so than they get.
Globalization now is accelerating exponentially, which is changing the fundamentals of day-to-day life as well. So, where do we go from here? Whilst all this chaos is print media still relevant when you can read everything with a simple swipe. Let’s look at important factors that impact brands, News, and associated vendor and suppliers in this incoming age of information consumption.
YELLOW JOURNALISM AND SUBSTANTIAL INFORMATION
Some media outlets that strive to create stories that will have an emotional impact on readers and force them to consider a certain viewpoint. As in this economy of attention, the focus has been shifted to polarised points of view. Which coupled with make-a-buck ideology, would evolve to avoid authenticity.
False and misleading ideas have been turned into sensational stories in an effort to get maximum attention. And they work, for now. Furthermore, as the world becomes better and better interconnected, its adversity affects the same brand these practices were benefiting. When this same information circulates on social platforms it snaps the trust of its readers and it raises a question of the authenticity of media as a whole. The Internet has become a wealth of information, but distinguishing truth from lies is getting harder and harder. Print media could thus become a platform for the debunking of misconceptions. As the slowing down that is required consume the print media works in the larger game that the information cannot be tempered with one click of a button.
HOAX OF CONNECTIVITY
Many experts are concerned that manipulative online behavior will continue – and may even worsen – in the future. We’ve developed a false sense of connectedness as a result of access to everything and everyone, and we’re already seeing the result. People are glued to their phones with no time for real conversation. With heads buried in their phones, no one is talking to one another. It poses a question ––if we are actually connected or just enjoying the illusion.
SUSTAINABILITY
Conversations over newspaper headlines and magazines might never go out of style. But it raises the question of sustainability. The impact of big printing machines is deteriorating, bringing down with the print and media suppliers that are not quick to adapt. Furthermore, digital platforms are not only convenient but also easily accessible in today’s fast-paced world. Going for sustainable options seems better, but everything on the internet could change overnight poses the question of authenticity. Where one is going to find the link once it is taken down. Newspapers can’t be deleted on the fly. They are printed and distributed for years. Once released, they will be here for a long time.
With so many online channels it seems easier to ignore the importance of print media and exclusively concentrate on web analytics, social media, PPC, and other online channels to boost sales with clickbait headlines and sensationalizing coverage that has no foundation. In spite of this, print media is very alive and more reliable, relevant, and potent than ever. The print media suppliers working in collaboration with brands understand that it won’t vanish. Print media hasn’t disappeared because it works, it is tangible, engaging, and it is still able to hold its own against digital outlets.
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