Overview of the India Digital Out-of-Home Advertising Market: Key Statistics and Trends:
According to the latest report by MarkNtel Advisors, titled “India Digital Out-of-Home Advertising Market By Format Type (Digital Billboards, Video Advertising, Ambient Advertising, Others), By Application (Outdoor, Indoor), By End User (Retail & Consumer Goods, Government, Recreation, Real Estate, BFSI, Transportation, Education) and Others, The India Digital Out-of-Home Advertising Market size was valued at around USD 284 million in 2024 and is projected to reach USD 620 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30. The report provides a thorough analysis of the market, covering competitor dynamics, regional insights, and a detailed breakdown of industry segments.
India Digital Out-of-Home Advertising Market Growth and Scope:
Base Year: 2024
Forecast Period: 2025-30
Historical Data: 2020-23
CAGR (2025-2030): 14%
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India Digital Out-of-Home Advertising Market Opportunity:
Expansion in Tier 2 & Tier 3 Cities – This offers an opportunity for the India Digital Out-of-Home Advertising Market. These towns are growing rapidly in urbanization and budding digital adoption, thereby proving to be viable options for advertisers. Cities like Jaipur, Indore, and Surat have shown fantastic growth regarding digital engagement in recent years, considering which companies have already started to capitalize on the opportunity. For instance, the Media Ant Company in Jaipur is providing DOOH services in Sangenar near the Airport. By grabbing on these upcoming markets, advertisers have the opportunity to nail into more relevant and growing customer bases. Tier 2 and Tier 3 cities with lower real estate rates and a skilled employee base, prove more cost-effective than metropolitan areas in terms of business. The growing end-users like real estate in these cities are creating more opportunities for the market players to advertise their properties through this medium. This expansion could ease the pressure on congested metro markets while opening up new vistas for growth in the DOOH advertising sector.
A Comprehensive Analysis of Leading Companies of India Digital Out-of-Home Advertising Market by MarkNtel Advisors:
- Times OOH
- AdOnMo
- JC Decaux SE
- Laqshya Media Group
- Dentsu
- ARMOUR Digital
- Ooh! Media Digital PTY Limited
- Moving Walls India Private Limited
- PlayAds Advertisement Spaces Pvt. Ltd.
- Bellplus Media
- EG Communications
- Bright Outdoor Media
- Pioneer Publicity
- TDI International India Ltd.
- CASHurDRIVE
- Others
Key India Digital Out-of-Home Advertising Market Segmentation:
Explore Our Comprehensive Study: https://www.marknteladvisors.com/research-library/india-digital-out-of-home-advertising-market.html
-By Format Type
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
By format type, digital billboards lead the India Digital Out-of-Home Advertising Market. It holds approximately 50% of the total market value.
-By End User
- Retail & Consumer Goods
- Government
- Recreation
- Real Estate
- BFSI
- Transportation
- Education
- Others
Based on end users, Retail & Consumer Goods lead the India Digital Out-of-Home Advertising Market. It holds around 40% of the total market.
-By Application
- Outdoor- Market Size & Forecast 2020-2030, USD Million
- Indoor- Market Size & Forecast 2020-2030, USD Million
Geographical Analysis
-By Region
- North
- South
- East
- West
Key Reports Highlights:
- Market Dimensions & Projections
- Pricing Evaluation,
- Recent Strategic Moves by Companies,
- Primary Stakeholders,
- Analysis of Import and Export Trends,
- Competitive Landscape Assessment,
- Emerging Opportunities,
- Market Trends and Indicators
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Key Advantages of the Report by MarkNtel Advisors:
- Accurate Revenue Projections: The report provides precise revenue estimates for the market and its key sub segments, benefiting both market leaders and new entrants.
- Strategic Insights for Stakeholders: By understanding the competitive landscape, stakeholders can strategically position their businesses and develop effective go-to-market strategies.
- Comprehensive Market Dynamics Analysis: The report offers valuable insights into the key drivers, restraints, challenges, and opportunities within the market, helping stakeholders make well-informed decisions.
Note: If you need additional information not included in the report, we can customize it to suit your requirements.
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MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.
We have our existence across the market for many years and have conducted multi-industry research across 140+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.
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