Frozen foods have now become very popular with many different options available. You can find healthy options such as vegetables and complete meals like pizza, seafood, chicken, etc. Frozen foods aim to make people’s life easier so that they do not have to spend hours preparing and cooking a meal.
Frozen food brands need to try and stand out amongst the many competitors in this industry so that people will consider trying out the product they are selling. For this a brand must be able to convince people to want to buy the frozen food it is selling. Frozen food boxes have the ability to let a brand show potential customers that it can be trusted.
It is important to show people that the frozen food you are selling is fresh and will not harm their health. The product should have a long shelf-life. The following looks at the unique requirements for long shelf-life when it comes to the packaging for frozen foods:
Safety of the product
Food safety is very important. Many people are conscious about their health and want to know that the brand is protecting their health as well. The packaging material that you choose to make the box must be of a high-quality without any harmful chemicals in it that can spoil the frozen food product.
Substrates as well as food-grade coatings are able to keep the products safe from various conditions, such as moisture, air, temperature changes, as well as leaks. The box should be strong enough to handle freeze and thaw cycles. Product dehydration along with deterioration must be avoided also.
Therefore only look for good-quality materials to make the box so that potential customers are convinced that your brand has put effort into keeping the product safe. You can consider materials like high-quality cardboard or paperboard for instance.
Increase shelf life
Frozen food boxes wholesale must be able to make the product remain fresh till its expiry date. The packaging should not harm the product by causing it to get bad before its expiry date. It is important to include storage instructions on the box such as optimal temperature required for food preservation. Customers and store owners need to know this information if the shelf life of the product is to increase. The ingredients present in some items may impact storage conditions therefore it is important to include instructions related to this.
Materials such as paperboard tend to possess a high degree of insulation as well as moisture resistance that provides amazing protection for different temperatures. This aids in extending the item’s shelf life.
It is important to include all the instructions on how to store and use the product clearly on the packaging so that food waste is avoided and so that customers get the product in excellent condition.
Convenient packaging
The packaging needs to be convenient so that customers do not find it difficult using it. Distributors, store owners, and consumers expect the packaging to be simple to stack so that its transportation as well as storage is not tough.
The packaging should make customers’ lives easier, which can be done by making the box in such a way that it is simple to open and close for instance. If you choose paperboard folding cartons for instance, these have the flat surface which allows them to be simple to stack in the fridge. Tear strips plus resealable tabs let customers maintain the products optimal freshness. It will be simple to get access to the product as well.
Details on packaging
As mentioned above, it is important to include clear instructions on custom frozen food boxes that will help let people know how to store the product so that it remains fresh. Information about the product must even be included clearly on the box which will help let people know exactly what they are buying.
You need to mention what the product is, its ingredients plus nutritional facts, manufacturing and expiry date, how to use and store, warnings, etc. You can include instructions on how to prepare the product as well and include an exciting recipe that people can follow.
Promote product
No doubt it is important that the packaging concentrate on increasing the shelf life of the product but it must even be able to market it. There are many options present when it comes to frozen foods and brands need to stand out in this saturated market.
A packaging design which is able to catch the attention of customers and build consumer loyalty will be able to stand out. The box needs to have branding details so that people know which company is selling the product. This includes adding a brand logo on the box. Colors along with other graphic features should be able to attract people to what you are selling. Safe printing inks need to be used when printing on these boxes.
Frozen food packaging that is made with the right packaging materials and is amazingly designed has the ability to allure the consumer base to what you are selling and increase the shelf life of the product.
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