What Is Vuori?
Vuori is a premium activewear brand that’s changing the game. Based in California, Vuori is best known for combining the functionality of athletic wear with the stylish simplicity of everyday apparel. From yoga to coffee runs, Vuori is built for it all.
The California Roots
Born by the beach, Vuori’s DNA is soaked in sun, surf, and a laid-back lifestyle. This brand blends the relaxed vibe of coastal California with technical features designed for movement, sweat, and everything in between.
The Philosophy Behind Vuori
Blending Performance and Lifestyle
Vuori doesn’t believe you should have to choose between comfort and performance. Whether you’re working out or just hanging out, Vuori gear is made to support you every step of the way.
Mindful Living and Design
Their designs reflect a conscious lifestyle—one that values comfort, wellness, and doing good for the planet. It’s not just fashion; it’s functional fashion with purpose.
What Makes Vuori Stand Out?
Innovative Fabrics
Vuori is obsessed with fabric quality. Their DreamKnit™ material, in particular, is a customer favorite—it’s incredibly soft, stretchy, and durable.
Comfort-Centric Designs
Every piece feels like loungewear but performs like gym wear. It’s the kind of clothing you don’t want to take off at the end of the day.
Versatility Across Activities
Vuori apparel can take you from the gym to a dinner date without missing a beat. That’s the kind of flexibility we all need.
Popular Vuori Product Categories
Vuori Shorts
Comfort meets function in Vuori shorts. Great for workouts, beach days, or lounging. The Kore Short and Banks Short are big hits.
Vuori Shirts
From tech tees to button-downs, Vuori shirts are breathable, sleek, and soft on the skin.
Vuori Joggers and Pants
The Performance Jogger is iconic—flattering, cozy, and ideal for active and chill days alike.
Women’s Vuori Apparel
Vuori offers stylish leggings, tanks, and crop tops designed to move with you—plus they actually stay in place.
Vuori Outerwear
From lightweight jackets to warm fleece layers, Vuori outerwear has got you covered all year long.
Vuori’s Signature Materials
DreamKnit™ Fabric
This ultra-soft material feels like heaven and offers serious performance features, including stretch and breathability.
Recycled Performance Materials
Vuori incorporates recycled polyester made from plastic bottles—so you can look good and feel even better.
Organic and Sustainable Options
Natural fabrics like organic cotton are also used in many collections for a softer environmental footprint.
Vuori for Athletes and Non-Athletes Alike
Fitness and Training
Vuori is designed for sweat—whether you’re lifting weights, doing yoga, or running.
Travel and Leisure
Lightweight, wrinkle-resistant, and comfy—Vuori is perfect for long travel days or weekend getaways.
Everyday Errands
Vuori blends seamlessly into your everyday wardrobe. Grocery run in joggers? No problem. You’ll look great.
Vuori’s Commitment to Sustainability
Eco-Conscious Manufacturing
Vuori focuses on reducing environmental impact, using clean production processes and sustainable packaging.
Ethical Supply Chain
They partner with ethical factories that treat their workers fairly and ensure safe working conditions.
Carbon Neutral Goals
Vuori is working toward offsetting their entire carbon footprint by supporting environmental initiatives.
Vuori’s Fit and Feel
Athletic Fit with Everyday Comfort
Vuori pieces typically feature an athletic fit—slim but not tight. They’re cut to flatter your shape without restricting movement.
Sizing Tips and Advice
Most items run true to size, but if you prefer a looser or more relaxed fit, consider sizing up.
Styling Vuori: How to Wear It
Street Style Looks
Pair Vuori joggers with sneakers and a tee for a casual-cool vibe.
From Gym to Brunch
Throw on a Vuori shirt post-workout, and you’re instantly brunch-ready.
Layering Ideas
Layer their tees under jackets, pair hoodies with outerwear—it all works thanks to Vuori’s neutral, timeless color palettes.
Comparing Vuori with Other Brands
Vuori vs Lululemon
Vuori is softer and more lifestyle-focused, while Lululemon leans heavily into athletic performance.
Vuori vs Rhone
Rhone offers a more business-casual vibe, while Vuori emphasizes all-day comfort with style.
Vuori vs Alo Yoga
Alo is more yoga-centric; Vuori offers more variety for both athletic and casual daily wear.
Customer Love and Reviews
What People Are Saying
Customers rave about the softness of Vuori fabrics and the flattering, versatile fits. Many claim it’s their favorite brand—period.
Most-Loved Vuori Items
The Performance Jogger, Kore Shorts, and Strato Tech Tee are consistent fan favorites.
Where to Buy Vuori
Official Vuori Website
Visit vuori clothing to browse the full collection.
Retail Stores and Partners
Available at REI, Nordstrom, and select athletic boutiques across the U.S.
Online Marketplaces
You can also find Vuori on Amazon and other verified online retailers.
Deals, Discounts, and Promos
Seasonal Sales
Look out for Black Friday, Summer Sales, and other limited-time deals.
First-Time Buyer Offers
Sign up for their newsletter and get discounts off your first purchase.
Caring for Your Vuori Apparel
Washing and Drying Tips
Machine wash cold, tumble dry low. Avoid fabric softeners to preserve stretch and breathability.
Keeping Fabrics Fresh
Wash inside out and air-dry when possible to keep the fabric looking brand new.
Final Thoughts on Vuori
Vuori is one of those rare brands that actually lives up to the hype. From the fit to the feel to the brand’s values, everything just works. It’s performance wear without the compromise—soft, sustainable, and stylish. Whether you’re training or just taking on the day, Vuori is ready when you are.
FAQs
1. Is Vuori worth the price?
Yes—thanks to high-quality materials, thoughtful design, and long-lasting wear.
2. Is Vuori clothing eco-friendly?
Absolutely. They use recycled and organic materials and aim to be carbon neutral.
3. Do Vuori clothes run true to size?
Mostly, yes. But if you’re between sizes or want a looser fit, consider sizing up.
4. Can you work out in Vuori apparel?
Definitely! Vuori was built for movement, sweat, and durability.
5. Where is Vuori made?
Vuori partners with ethical factories worldwide and is headquartered in California.
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